In communicating with the public there is paid media and earned media and while the two are separate, in many cases they can be complementary. A paid commercial media message today is viewed with ever increasing skepticism by a public that is bombarded with advertising messages from television, radio, the internet and even your cell phone. That is not to say that paid media is not an integral part of any media campaign. However the earned media message will do more to drive your message because it offers a measure of credibility to the information consumer.
PD Communications has developed a solid reputation for integrity and credibility with the California and national media. Whether itís pitching news stories, setting up editorial board meetings, writing op-ed pieces, generating television coverage or working with talk radio, PD Communications will work collaboratively with the client to tailor a media relations strategy that fits their individual needs.